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Why Do People Think SEO is Magic?
Living in the SEO services industry, I hear from clients everyday who have been solicited by an unscrupulous SEO firm that claimed they can put the client on page 1 of Google and increase search engine ranking overnight. Seriously, there is a barely a day that goes by that I don't hear this. Most days I just let it go and realize that people need SEO education. After all, it is a complicated subject. It's very mathematical and most people don't excel at math. But really. Overnight?
Well, let's break this down. How is it that so many people fall prey to this type of SEO sales pitch? Well, it's easy.
1) Lack of understanding of how SEO really works.
2) A strong desire to increase search engine ranking.
Put these two things together and you have a recipe for disaster. You have a strong motivation for business results on the behalf of the buy mixed with a complicated and misunderstood process. Let me give you a real example. One of our clients actual produced some "evidence" from the person who approached them. As evidence they asked use to search on the SEO term "Toyota Tundra Chattanooga." Okay, we did it. There were about...
