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Online Advertising and Marketing Can Boost Your Business
By all measures, the success of the local small business sector in maintaining its share of the market lies in online advertising and marketing strategies. Already, large businesses in the more developed member states in the CARICOM Single Market and Economy (CSME) are using interactive computer technologies to compete for customers in the region and to expand into overseas markets.
These businesses have realised that strengthening their relationship with their existing and prospective customers and seizing opportunities for low cost expansion into other markets is essential for their survival, in what has become an increasingly competitive environment.
Customer relationship building, quick feedback and product customisation analogous to customer portfolio management in traditional advertising and marketing has become even more important in the present day business environment. New technologies and innovations in web based advertising; marketing and Internet promotion readily facilitate the kind of customer portfolio management and market expansion initiatives that this new economic environment demands of a small business.
More and more, the phenomenal impact of interactive computer technologies on low cost market expansion and its revolutionising of one on one customer management strategies, is pushing businesses to pursue online advertising and marketing. Consequently, integrating technology into their operations using web based...
