SEO Articles
What You Need to Know to a Be a SEO Pro
The first thing you need to know about SEO: it is a very basic system. There are no secrets, no magic tricks; you don't need to have aced high school English to get to grips with how SEO works. You can also forget about digging deep into your pockets. SEO is a popular marketing tool precisely because you don't need to spend a fortune for it to work.
To identify the SEO tactics that are going to work best for your website, you need to go to the search engines themselves. Google, Yahoo!, and MSN are certainly the top search engines and everyone wants a piece of them. They offer programs and services to help website owners boost the position of their website on search engine results. However, rather than looking to the 'big three', if you want to optimize your site effectively, hunt down some of the lesser known, smaller, and more specialized search engines.
SEO is not about optimizing for Google. Although Google is the top search engine in most parts of the world (although it accounts for somewhere between 60 and 90 percent of all Internet search traffic), you don't need to treat it as a holy grail. Optimize...
Leprechaun Repellent and Guaranteed SEO Companies – The Disturbing Link
When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I like to refer to as a "leprechaun repellent" guarantee. In other words, it's a guarantee that is easily attainable - if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a "special relationship" that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to...
A Professional SEO Company Providing Local SEO Services – Is It the Right Choice?
Why Do People Think SEO is Magic?
Living in the SEO services industry, I hear from clients everyday who have been solicited by an unscrupulous SEO firm that claimed they can put the client on page 1 of Google and increase search engine ranking overnight. Seriously, there is a barely a day that goes by that I don't hear this. Most days I just let it go and realize that people need SEO education. After all, it is a complicated subject. It's very mathematical and most people don't excel at math. But really. Overnight?
Well, let's break this down. How is it that so many people fall prey to this type of SEO sales pitch? Well, it's easy.
1) Lack of understanding of how SEO really works.
2) A strong desire to increase search engine ranking.
Put these two things together and you have a recipe for disaster. You have a strong motivation for business results on the behalf of the buy mixed with a complicated and misunderstood process. Let me give you a real example. One of our clients actual produced some "evidence" from the person who approached them. As evidence they asked use to search on the SEO term "Toyota Tundra Chattanooga." Okay, we did it. There were about...
