e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.
The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got...
Introduction To Internet Marketing
Internet Marketing
The continuous and rapid revolution in the advancement of modern era has made every thing so comfortable for everyone and that is the reason why most of the people are fancy to use Internet because of its reliability, speed & performance. Along with message delivering through e-mail, seeking information through searching and browsing, a lot of people are using Internet for online shopping or ecommerce, which have evolved the field of Internet marketing and internet marketing exporters have found an proficient way to find their potential customers.
"The dot.com world was about coming up with an interesting idea and finding unknowledgeable investors to throw at them. But we are now back to live in the practical world, where technology can provide business with an edge over their competition" (Richard Greenwood)
Marketing is actually the craft of connecting different producers (or potential producers) of product or service with prospects, both existing and potential. Marketers basically use four variables while writing marketing plans and making market strategies. They are sometimes referred to as the four P's (which are Project, process, people & product). The combination of these variables is referred as Marketing Mix. A marketing mix is the combination of these four variables...
