What to Expect From a SEO Consultant
Writing Guru Top 5 SEO Secrets From the International Business Guru
As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.
Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.
Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.
It is critical to understand internet seo, what it is, what it isn't, what it's for and what it isn't for before even contemplating writing content for your new online business.
For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.
It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms...
SEO Training
SEO Training Courses in the UK
SEO - Search Engine Optimisation, is an extremely valuable skill.
The job websites - at a time of increasing unemployment - seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO - and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.
The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can't just go & enroll on an SEO course at your local night school, they don't teach it in schools, there are no college courses in SEO in the UK, that I'm aware of, and there are very few real opportunities to learn real SEO from someone who knows how it's done.
I think the reason most SEO consultants don't offer to train, is that training is much harder work than just doing SEO - and at the same time, when training new SEO consultants, we're creating real...
The Battle Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.
There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google AdWords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will come at a cost. The alternative DIY option may seem appealing but will take a lot of time and is...
