Why Do People Think SEO is Magic?
Living in the SEO services industry, I hear from clients everyday who have been solicited by an unscrupulous SEO firm that claimed they can put the client on page 1 of Google and increase search engine ranking overnight. Seriously, there is a barely a day that goes by that I don't hear this. Most days I just let it go and realize that people need SEO education. After all, it is a complicated subject. It's very mathematical and most people don't excel at math. But really. Overnight?
Well, let's break this down. How is it that so many people fall prey to this type of SEO sales pitch? Well, it's easy.
1) Lack of understanding of how SEO really works.
2) A strong desire to increase search engine ranking.
Put these two things together and you have a recipe for disaster. You have a strong motivation for business results on the behalf of the buy mixed with a complicated and misunderstood process. Let me give you a real example. One of our clients actual produced some "evidence" from the person who approached them. As evidence they asked use to search on the SEO term "Toyota Tundra Chattanooga." Okay, we did it. There were about...
SEO Training
SEO Training Courses in the UK
SEO - Search Engine Optimisation, is an extremely valuable skill.
The job websites - at a time of increasing unemployment - seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO - and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.
The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can't just go & enroll on an SEO course at your local night school, they don't teach it in schools, there are no college courses in SEO in the UK, that I'm aware of, and there are very few real opportunities to learn real SEO from someone who knows how it's done.
I think the reason most SEO consultants don't offer to train, is that training is much harder work than just doing SEO - and at the same time, when training new SEO consultants, we're creating real...
Suggestions While Working With an SEO Company
Based on my experience in executing SEO projects for over half a decade, I am posting a blog entry which deals with the suggestions for a client working with any SEO professional or SEO firm for optimizing his website.
o Have complete faith in SEO professional:
Once you finalize SEO professional or SEO Company, trust their skills. Also you need to trust their knowledge and experience. Do give them freehand to work on their methodology and indulge yourself in learning basics about their methodology and approach. You can discuss the blueprints they prepare for your website, in detail with them. This will help your SEO professional in gaining your confidence and also will help you in reaching a comfort level with your SEO professional.
o Have reasonable / realistic expectations about your SEO project:
SEO can't work miracles irrespective of their experience and past track record. Especially if the site is new, it may take months to really see traffic building up because of SEO work. So its quite unfair on your part to expect your website appearing in top 10 search results within a month of SEO work done. This is the reason why a good SEO professional DO NOT guarantees any results for...
