The Battle Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.
There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google AdWords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will...
Online Advertising and Marketing Can Boost Your Business
By all measures, the success of the local small business sector in maintaining its share of the market lies in online advertising and marketing strategies. Already, large businesses in the more developed member states in the CARICOM Single Market and Economy (CSME) are using interactive computer technologies to compete for customers in the region and to expand into overseas markets.
These businesses have realised that strengthening their relationship with their existing and prospective customers and seizing opportunities for low cost expansion into other markets is essential for their survival, in what has become an increasingly competitive environment.
Customer relationship building, quick feedback and product customisation analogous to customer portfolio management in traditional advertising and marketing has become even more important in the present day business environment. New technologies and innovations in web based advertising; marketing and Internet promotion readily facilitate the kind of customer portfolio management and market expansion initiatives that this new economic environment demands of a small business.
More and more, the phenomenal impact of interactive computer technologies on low cost market expansion and its revolutionising of one on one customer...
The Battle Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.
There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google AdWords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will...
Bridging the Chasm Between IT and Internet Marketing
During the late 80’s and early 90’s, many companies, in an effort to facilitate the creation of their Internet presence, shifted control of the website and Internet technologies from their IT department to their marketing, or e-Commerce department. “They wanted us to be fast, nimble, and completely unencumbered by the bureaucratic processes that existed in the IT department,” said one e-commerce director. Many executives were sold on the idea that current IT department procedures simply wouldn’t fly in the Internet space – we needed to be much, much faster than that.
For many companies, this proved to be a great strategy. Nimble e-commerce groups created websites and strategies quickly and started producing almost immediate results. However, this approach has lost its luster over the past few years as IT departments are finding their budgets shrinking and staff stagnating. In some companies where the IT department has not had a significant hand in Internet strategy and web site development, a great deal of animosity has grown on the part of IT managers toward anything “Internet,” including Internet...
The Battle Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.
There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google AdWords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will...
